Roman Beno, product designer. I'm specializing in complex user flows, metrics, and delivering value for both business and users in B2B/B2C products.

Roman Beno
Where I work, what I do

Since 2023, I’ve been the Lead Product Designer at Easy Padel and Padel.ru. I designed both B2C and B2B products from scratch — from MVP and user interviews to driving growth in key metrics. I led the development of the design system and helped the team integrate it into workflows. I improved UX and user flows based on data and user insights.

From 2021 to 2023, I designed internal tools and MVPs at AdChampagne, participated in product launches, and helped establish design processes. From 2015 to 2021, I created digital services and websites at Artemy Lebedev Studio, working on projects for the Deposit Insurance Agency, Strahovka.ru, and Gazprom.

About

I’m a product designer focused on solving real problems for both business and users. I dive deep into issues, analyze data, and look for practical solutions that work and scale. I always try to stay engaged at work and value an open team environment where ideas are discussed without unnecessary formalities. I’m happy to support colleagues and continuously learn new things.

Besides work, I’m developing my own project — a knowledge base for designers that gathers useful tools, resources, and references. In my free time, I’m into web development, film photography, and video games. I listen to true crime podcasts, watch Asian films, enjoy cooking, and take care of my cat.

Hard Skills

Figma, Principle, Adobe, Jira, Confluence, Notion, Miro · Prototyping and interface animation · CJM, JTBD, UX research, user interviews · Working with design systems and style guides · Design documentation and specifications · Routine automation and working with AI

Soft Skills

Empathy and imagination · Collaboration with managers, marketers, developers · Communication: presentations, reasoning, storytelling · Critical thinking, decision-making, adaptability · Organizational skills · Stress resistance and flexibility · Mentorship · Project vision and participation in strategy sessions