Easy Padel Product Vision

Context and Challenges

Dubai saw a rapid rise in new padel clubs, local tournaments, communities, and even hosted a Padel Premier event. Around 80% of clubs used Playtomic for basic booking, 15% used TPC with Google Sheets, and the remaining 5% managed things manually. Coaches kept notes on paper, players had no way to track progress, and event announcements got lost in chats.

We saw an opportunity to bring it all together into one platform — to simplify communication and offer a modern, localized digital experience. At first, we focused on the 20% of clubs that needed more than just another app — they needed a real solution to replace spreadsheets and paperwork.

Goal

The business wanted to build a digital product for the entire padel community in Dubai — starting as an MVP and evolving into a scalable ecosystem that connects players, clubs, and government entities. The key was to go to market fast, validate assumptions, and build a loyal first user base. Then grow the product iteratively by listening to users.

The Initial Idea

Ideally, we would have started with user research and data analysis. But we had neither — we spent months collecting fragments of insights. To understand padel business processes and gather data for testing, we partnered with a Dubai-based club.

As we immersed ourselves, we identified the key pain point: players were learning about games via messengers and social media, but had no way to assess their own or others’ skill levels. Coaches also struggled — having to memorize players and ask advanced ones not to sign up for beginner matches. We realized we could fill the gap with a convenient digital tool for everyone: club owners, admins, coaches, and players.

This led to the first product vision: a club panel with booking and coaching tools, plus a player app with court and skill-based match search. This was the core concept behind Easy Padel — a clear differentiator on the market.

We launched the prototype at this stage — a simple website and admin panel — to validate the hypothesis quickly and cost-effectively.

Meanwhile, we actively worked on the design system, reducing iteration time.

Vision Development

From the initial idea, we evolved toward a scalable ecosystem concept for all padel experience participants — players, coaches, admins, and business stakeholders. Through strategic sessions and user insights, we identified key components: CRM for clubs, match portal, mobile app, user dashboards with history and rankings. We brought all of this into a single product vision that became the foundation for our strategy and design system.

Using the old app, we tested core user scenarios (signup, tournament registration, court booking, etc.) to identify pain points. The research showed us what the new design should be — which we then validated with the same scenarios. This gave us valuable comparative data and fresh insights.

When we introduced dynamic court pricing based on time, day, season, and holidays — and redesigned the booking screen for better club scheduling — club feedback turned positive. It also simplified onboarding new clubs — we finally offered a toolkit purpose-built for padel, something the main competitor lacked.

Easy Padel as an Ecosystem

Easy Padel evolved from a landing page and club admin panel into a full-fledged digital ecosystem: club CRM, corporate dashboards, a mobile app and player portal with booking, skill-based matches, progress tracking, and local communities.

We even created solutions for the federation: referee and coach tools, skill level tracking, and tournament management. Clubs now promote events via the platform, players grow through the ranks, and the federation sees padel development in real time.

The Easy Padel design system ensures consistent UX across all levels — from CRM and website to the app and referee modules — making every user interaction smooth and familiar throughout the ecosystem.

Results

One year post-launch, 28 clubs joined Easy Padel — that’s 50% of all Dubai clubs. We now have over 2,000 registered users, about half of the city’s active padel community. Of those, 750 are players who’ve played more than 5 matches on average. Even in off-season, our retention exceeds 20%, thanks to regular events. We’re shifting focus to booking improvements — already nearing 1,000 monthly court bookings and catching up to competitors.

Summary

The development of Easy Padel followed a sequence of iterations and hypothesis testing based on real user data. Starting from an MVP, we gradually built an ecosystem connecting clubs, players, coaches, referees, and corporate clients, offering an intuitive experience for all. Strategic workshops, continuous testing, and analytics helped shape a product that meets current needs and opens doors for scalable growth.