How we improved the main screen of the Easy Padel app

We wanted to rethink the main screen to make the user's path to key actions faster and more intuitive. We tested two approaches and came to a new solution that better meets our users' needs.

We set a goal to simplify finding key elements: events, clubs, coaches, and make the mobile interface clearer and more convenient, like on the website, but with mobile context and personalized approach in mind.

We assumed this would help increase conversion for event registration and grow the share of users who use the app regularly.

From these interviews, we identified several insights. Many users didn't know events were in the profile and confused the "Upcoming Events" section with general events rather than their own. Almost all preferred finding coaches through messenger recommendations rather than the app. When choosing a coach, photos, language, experience and quick scheduling were important. Most turned off marketing notifications, expecting only important ones about their events. Users wanted to see all key sections immediately on the main screen rather than searching through tabs.

What We Learned

We realized the current interface architecture doesn't support scenarios important to most users. We needed to bring key actions and entities to the first screen and eliminate ambiguous names. We also considered a separate showcase of all Easy Padel offerings on a Discover screen to make the main screen more personalized. These doubts inspired us to create two prototypes with different approaches to the main screen.

We then conducted usability testing with the same respondents: asking them to complete tasks like finding a tournament, selecting a coach, checking notifications and navigating to events. Most performed better with the second version - users said it was easier when everything was visible at once, without extra swipes and taps. Colored banners helped with quicker orientation.

The Discover tab caused confusion - it wasn't clear what was behind it or why it was needed if everything was immediately available. The tests also revealed problems: some couldn't find the notification center, while others looked for training sessions rather than coaches because the app lacked "training" as a separate category.

We simultaneously started work on a new module - training bookings. Additionally, we visually refined cards: created contrasting buttons for different player levels and standardized coach cards to a unified style.

Final Result

After release, we recorded improvements - average time to complete key tasks decreased, tournament registration conversion increased by 0.5%. We also saw increased traffic to coach and club pages.