AdChampagne Brand Identity
In 2023, the company needed to develop an identity, but only the logo was among the elements of the corporate identity. The identity was supposed to help create a visual for the company's new website and help promote it on the Russian market.
Art Direction · 2023
The visual positioning we have chosen can be described by the unofficial slogan "Young and Brave". When developing the identity, we followed exactly this image, so bold and vivid techniques, 3D graphics and animations appeared in the corporate style.
Since the agency specializes primarily in mobile advertising, this has affected its visual techniques. We came up with the idea to use vertical substrates that break the usual pattern of placing content in horizontal blocks. For example, videos from the company's portfolio are served in a vertical format, as we are used to seeing them in tiktok.
Simple techniques and a modular basis let designers and marketers easily and quickly created presentations for colleagues' speeches and designed posts on social networks.
A fragment of Katya Rudnichenko's speech at a conference in Helsinki
The company works in the digital direction, but its identity was also reflected offline. The brand's palette was perfect for the company's snow-white office in the center of St. Petersburg. We also designed T-shirts, hoodies, and gifts for employees and partners.
- Roman Beno, art director
- Ira Vasyuk, designer
- Pasha Pirus, technical designer
- Oleg Gagarin, technical designer
- 2023
