Chakris App

Chakris is a cross-platform meditation app developed for the media-buying agency AdChampagne to promote it on the Indian market. Its key advantages over competitors in India include a clean yet culturally tailored interface and professionally recorded audio content, such as mantras, instrument sounds (singing bowls, Tibetan bells), and frequency settings (alpha/theta rhythms).

The interface design uses a blue-gold color palette, which the audience associates with stability and traditional spiritual practices. Users can customize the home screen and app icon. Audio is studio-recorded in FLAC (available with a premium subscription) and MP3 (free). The technical implementation features a microservice backend (Node.js), a cross-platform frontend (React Native), and optimized Lottie animations.

Art Direction · 2022